Highly strategic and commercially driven Brand Manager to lead the development, execution, and growth of our Food & Beverage brands in the retail market. The successful candidate will be responsible for building strong brand equity, driving sales growth, and executing integrated marketing initiatives that enhance consumer engagement and business performance.
The ideal candidate has extensive experience in F&B or Consumer Packaged Goods (CPG), with a focus on managing food and beverage brands sold through supermarkets, hypermarkets, convenience stores, grocery stores, and other retail channels.
Key Responsibilities
- Develop and execute annual brand and marketing strategies aligned with the company's business objectives.
- Manage the overall health and performance of assigned brands to achieve revenue, market share, and profitability targets.
- Lead new product development, product launches, packaging improvements, and portfolio optimization initiatives.
- Conduct market research, consumer analysis, and competitive assessments to identify market opportunities and emerging trends.
- Collaborate with Sales and Trade Marketing teams to create effective retail activation programs, merchandising initiatives, and promotional campaigns.
- Develop integrated marketing campaigns across digital, social media, traditional media, and in-store channels.
- Monitor sales performance, marketing ROI, and brand health using market data and consumer insights.
- Manage annual marketing budgets and ensure efficient utilization of resources.
- Coordinate with cross-functional teams including Sales, Supply Chain, R&D, - -- Finance, Regulatory, and Operations to ensure successful execution of marketing initiatives.
- Work with external agencies, media partners, research firms, and suppliers to deliver impactful campaigns.
- Prepare regular reports and presentations for senior management on brand performance and strategic recommendations.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
- MBA is an advantage.
- At least 5–8 years of Brand Management experience in the Food & Beverage, or Consumer Packaged Goods (CPG) industry.
- Proven experience handling consumer food and beverage brands sold through retail channels, including supermarkets, convenience stores, hypermarkets, groceries, and general trade.
Strong background in:
- Brand Strategy
- Product Management
- Product Launches
- Consumer Insights
- Trade Marketing
- Category Management
- Retail Marketing
- Go-to-Market Strategy
- Strong analytical skills with the ability to interpret market data and consumer trends.
-Excellent communication, presentation, stakeholder management, and project management skills.
- Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
How hiring works here
Your application goes to a CareerJump recruiter, not an inbox. If your profile fits the brief we will call you within three working days to walk you through the company, the team and the interview format before anything is endorsed. No fees are ever collected from candidates.