Responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Business Intelligence Assistant Manager develops or assists in the development of the research instrument, reviews the collected data, authors reports and makes business-oriented recommendations to the marketing team.

Responsibilities:

• Communicating with the marketing team to understand and document the business objectives
• Selecting the most appropriate research methodology and techniques
• Designing qualitative and quantitative research plans
• Designing research questionnaires and moderator guides
• Conducts focus group discussion
• Interpreting data, writing reports, and making actionable recommendations

Requirements:

• A minimum of 3 to 5 years in the field
• experience with a wide range of new product, brand, advertising and customer satisfaction research methodologies
• Exceptional written and oral communication abilities
• Strong analytic skills with experience in statistical modeling and analysis